Most Shopify stores don’t struggle because they lack ideas. They struggle because the real insights — the ones that actually move revenue — live everywhere except in one place. Here's a practical, data-backed guide co-created with 9 industry leaders.
Not another collection of “best practices,” but the strategies that actually drive growth: what lifts your rankings, fixes email deliverability, and drives repeat sales.
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Shopify merchants hear the same advice every day — and a lot of it is outdated, misleading, or flat-out wrong.
That’s why we teamed up with 9 trusted companies and experts to create a single guide that finally separates facts from fiction. Inside, you’ll find actionable strategies, real case studies, and myth-busting insights that show what really works in 2025 — not what worked five years ago.
Omnisend breaks down the biggest misconceptions — from ‘email is dead’ to ‘AI makes emails robotic’. In reality, email remains one of the highest-ROI channels for Shopify brands — with tiny automation flows (just 2% of sends) generating more than 33% of all email revenue.
This chapter explains why email still outperforms newer channels, how AI enhances rather than replaces creativity, and why omnichannel strategies consistently win.
Most Shopify stores lean on acquisition — even as costs rise and ROI declines. Yespo CDP explains why retention matters more and how even small loyalty improvements can meaningfully increase overall profitability.
You’ll find a clear explanation of how brands apply segmentation, personalization, and automated messages triggered by customer behavior to encourage repeat orders. Real case examples show how these approaches lead to higher lifetime value and lower churn.
GetResponse shows why email performs better when it focuses on building relationships rather than pushing constant sales. The chapter explains how thoughtful, value-focused newsletters help keep your brand familiar and trusted.
It also looks at how regular educational content and small personal touches encourage customers to return — something clearly reflected in newsletter open rates that hover around 40% with almost no unsubscribes.
Stripo breaks down the biggest design misconceptions — from relying too much on visuals to overlooking accessibility. You’ll learn how readable layouts, consistent structure, and simple in-email interactions make messages easier to use and more reliable for subscribers across devices and abilities.
Bouncer explains why great content isn’t enough to reach the inbox. Deliverability depends on your domain reputation, authentication, sending patterns, and list hygiene — not the quality of your copy.
This chapter shows how outdated or risky contacts can weaken your reputation and push emails into spam, and why regular verification and simple re-engagement steps keep your list healthy and your messages visible.
Jordie van Rijn breaks down why email platforms only look similar on the surface — and why that illusion leads so many brands to choose the wrong tool. He explains how to see past identical feature lists, understand the real differences in data handling, automation depth, usability, and pricing, and follow a clear selection process so you end up with a platform that truly fits your business.
Serpstat dispels the outdated myth that Shopify can’t rank — showing data from 110,000+ Shopify stores proving strong organic visibility across competitive niches. This chapter reveals how modern SEO strategy, smart tooling, and quick-impact technical fixes turn Shopify into a scalable, search-ready platform used by brands of every size.
SE Ranking cuts through the noise around AI and SEO, showing how AI Overviews are reshaping search — and why Shopify merchants who invest in structured content, long-tail queries, and strong fundamentals gain a measurable visibility advantage.
BeyondCart explains why a mobile site may bring first-time shoppers — but a mobile app brings them back. With push notifications, segmentation, and built-in gamification, apps drive repeat purchases and long-term retention that websites simply can’t match.