Exit offers come with an incentive to convert abandoning visitors into email subscribers, giving businesses a chance to reconnect with them in the future.
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Exit offers solve the problem of losing potential customers or subscribers and help businesses turn exit-bound visitors into leads. Key benefits include:
Exit offers are most effective when they are used right before a visitor exits the site, as this is when they’re most likely to abandon the page without taking any action. Key use cases include:
An exit intent form is usually presented in the form of a pop-up when the system detects that the user is about to leave. It includes:
Want to catch users just before they bounce and maybe turn things around? With Claspo, setting up a clever exit-intent pop-up is easy, fast, and honestly kind of fun.
Start by picking a template from Claspo’s massive library — over a thousand widgets ready to go. You’ll find plenty of options for exit-intent pop-ups. The best part? The templates are already laid out with ideal font sizes, element spacing, and positioning, so you don’t have to mess around with a design from scratch. Just focus on your message.
Once you've picked your template, it’s time to personalize it. Claspo’s drag-and-drop editor lets you change pretty much anything. Click on any part of the widget, and the settings will pop up on the right. You can adjust colors, text, size, shapes, and placement — whatever suits your style.
Each template also comes with pre-made ‘Success’ and ‘Error’ screens, so users know whether their form submission went through or not. And yes, you can customize those screens too.
Now let’s set the conditions for when the pop-up should appear. In this case, we want to show it when a visitor is trying to leave a product page. That usually means they were interested but got cold feet. In the When to display section, leave the default setting as When all conditions are met and the Exit intent trigger. We also activate the Spent on the page 20 seconds condition. This suggests the visitor wasn’t just browsing randomly — they were genuinely checking something out.
Scroll down to the On pages section, click Add condition, and choose the option URL > Contains one of > Specify value > enter 'product'.
This ensures the pop-up only shows on pages where users are viewing items, not just wandering around your homepage or reading a blog post.
Finally, you’ll probably want to send any collected data — like emails with reward codes — straight to your marketing tools. Claspo integrates smoothly with the most popular platforms, including ESPs, CRMs, and CDPs. That means you can trigger follow-up emails, sort your audience into segments, or send out promo codes without lifting a finger.
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A large portion of marketing budgets is spent driving website traffic, but many visitors leave without converting, especially on product, pricing, or content pages. High bounce rates and unrecovered exit traffic are common challenges across digital marketing campaigns, and they directly impact your return on investment.
The problem isn't always poor content or weak offers — often, it's just a missed moment. A user hesitates, gets distracted, or postpones their decision, and the opportunity is lost.
That’s where exit intent email capture comes in handy.
An exit-intent email popup is a type of on-site lead capture form that appears when a website visitor is about to leave, giving you a final opportunity to collect their email address before they bounce. Unlike generic overlays, these popups are purpose-built to support your email marketing strategy by turning lost traffic into new subscribers.
The core functionality relies on exit intent technology, which monitors mouse movement, scroll activity, and user behavior to detect when someone is likely to exit. When triggered, the system displays a targeted exit intent form, typically asking the visitor to join your email list in exchange for a discount code, access to exclusive content, free shipping, or a helpful resource.
Because these popups appear only at the end of the session, they don’t interrupt browsing. Instead, they offer a clear next step right before the user leaves, making them an effective tool for lead generation, reducing bounce rate, and improving conversion rates on key pages like product listings, blog posts, or pricing sections.
Depending on your industry and goals, exit intent email capture can serve different purposes. Below are several real-world exit popup examples that show how businesses use this approach to turn leaving website visitors into valuable actions.
In online stores, many users browse products or even fill their cart, but leave without buying. An exit-intent email popup can offer a discount code or free shipping in exchange for their email address, giving you a second chance to re-engage them later via email.
You don’t recover the sale immediately, but you do collect a lead you can follow up with through your next email marketing campaign.
Many website visitors on SaaS or service-based platforms explore pricing pages or features without taking immediate action. When they try to exit, a well-timed popup offering a free trial, downloadable comparison guide, or a quick demo booking form can re-engage them.
This kind of exit intent popup works best when personalized to the page content and business stage of the user. It doesn’t pressure the visitor — it simply offers a low-friction next step that moves them into your sales pipeline.
For blogs, publishers, or educational content hubs, exit-intent email popups allow you to offer newsletter signups to readers who finish an article and are about to bounce. You can invite them to get similar content straight to their inbox, increasing return visits and content distribution without disrupting the reading experience. It's a low-pressure way to build your email list while keeping your site clean and reader-focused.
Visitors to agency or freelancer sites often explore services and case studies, then leave without contact. An email signup form shown right before exit can invite them to get pricing info, receive recent case studies, or subscribe to updates, allowing you to stay in their inbox even if they didn’t convert directly. This approach helps maintain engagement and extends your follow-up window.
Even though exit-intent popups appear at a critical moment, their success depends entirely on how thoughtfully they’re implemented.
Your popup should present one focused action, not a list of exit offers. The message needs to be immediately understandable and easy to act on. Simplicity increases clarity, and clarity increases conversion rates.
Effective exit intent popups align with user behavior. A website visitor leaving a product page might respond well to a limited-time free shipping offer. Someone exiting your blog may prefer to join your email list for related content updates. Relevance increases engagement — generic messages don’t.
The goal is to collect the email address, not complete a survey. Stick to one field (maybe two, if asking for a name), and make the email signup form visually clean and easy to submit. Fewer fields = higher conversion rate.
Avoid bombarding the same visitor with multiple popups during a single session. Use frequency controls in Claspo to show an exit popup once per session. Repetition quickly leads to banner blindness or even frustration, especially on mobile.
The only way to know what really works is through testing. Use Claspo’s A/B testing feature to compare headlines, copy, timing, and design variants. What increases conversion for one audience might fail for another. Monitor metrics like impression-to-conversion ratio to iterate with intent, not guesswork.
Claspo is more than just a popup tool — it’s a flexible, conversion-driven platform designed to help you re-engage website visitors with a variety of widgets. If you’re looking to make better use of exit intent popups, Claspo gives you the tools to capture attention and retain value at the moment a visitor is about to leave.
While the core trigger is exit intent, Claspo gives you full control over when and to whom the popup appears. Set display conditions based on cart contents, page type, traffic source, user location, or previous actions. This level of targeting ensures that every exit popup feels timely and relevant, which directly supports better conversion rates.
Choose from a library of professionally designed exit intent templates, all of which are fully editable to match your website’s style and campaign goals. Whether you’re offering a discount code, promoting free shipping, collecting email addresses, or running a survey, you can design and publish your exit intent popup in minutes — no coding required.
Claspo helps you measure and improve performance over time. View detailed metrics on views, clicks, and submissions for each popup, and run A/B tests to compare offers, layouts, and copy. Data-backed decisions help you fine-tune your strategy and continuously increase conversions.
Claspo integrates smoothly with WordPress, Shopify, WooCommerce, and other major platforms. Use APIs, webhooks, or native plugins to connect your exit-intent popups with your CRM, email provider, or analytics tools — all without slowing down your site. The script is lightweight and optimized for performance.
Claspo makes it easy to build and launch high-performing email exit intent popups — and you can get started completely free. Try our popup builder today and turn more visitors into conversions.