Callback widget

What it solves & why businesses use it

The callback widget gives visitors a low-friction way to request a call instead of filling out long forms or waiting on hold. Key benefits include:

• Reducing drop-offs: Visitors with questions or hesitations are less likely to leave if they know a call is just minutes away.


• Generate leads: Callback widgets can be used to capture qualified leads that are more likely to convert into paying customers.


• Increasing lead quality: Only genuinely interested prospects typically request callbacks, making it a strong qualification filter.


• Speeding up sales cycles: The faster you respond, the more likely you are to convert. Callback widgets cut down the delay between intent and response.


• Creating a personal touch: A real human connection builds trust, especially in industries where purchases are expensive or complex.

When & how to use it

Callback widgets are most effective when used in the following scenarios:

• Homepage or sticky widget: Keep a visible “Request a Call” tab across all pages, especially for businesses with a sales team or customer support.


• Product or service pages: Show a callback widget on high-ticket or complex product pages.


• After form abandonment: If someone starts filling out a long lead form but doesn’t finish, offer the callback widget as a faster alternative.

How it looks

A callback widget is usually a compact floating box or slide-out panel that can expand into a short form. Key design elements include:

• Phone number: A mandatory field where users input their phone number to be contacted.


• Name: An optional or required field for users to provide their name, helping personalize the interaction.


• Preferred callback time: A dropdown or time selector allowing users to specify when they would like to be called (e.g., "within 5 minutes" or at a specific time).


• Pre-qualification form (optional): A text box or dropdown menu where users can briefly describe their inquiry or choose from predefined options (e.g., sales, support, product information).

How to set it up

In just a few simple steps, you can set up a customer callback widget to connect with your visitors — whether they need a quick answer, have product inquiries, or want personalized assistance.

Step 1: Select the template

Choose the design that best fits your website and the layout that aligns with your goals. With Claspo, you can easily customize it to match your brand’s style and optimize it for maximum impact.

When starting, make sure to enable the launcher. You will need it later in the display rules.

Step 2: Customize it

Make all the basic customizations, like adjusting colors and editing text on buttons. To change any text, just double-click on it and type your own.

You can also set a default country code for the phone field. To do this, click on the phone input field, go to the General tab, and select the desired country code. Don’t worry, website visitors will be able to choose their country code, regardless of the default one.

Make any other adjustments as you see fit.

Step 3: Set up display rules

We suggest using the callback chat widget teaser for the best user experience. A teaser can be placed sitewide since it doesn’t interrupt website usage. It gives users the freedom to start the chat when they need to.

However, you can also enable a time or scroll trigger to run in parallel. The chat widget will appear on scroll or after a certain amount of time, encouraging to start a chat with a representative. Users will also have the option to reopen the widget using the launcher.

Step 4: Integrate your marketing tools

For CRM systems, we offer a wide range of built-in integrations so the data can instantly land in your CRM, where the team can manage contacts. For telephony systems, you can set up an integration using webhooks.

Now, publish the widget and the launcher, and you have yourself a website callback widget!