Preorder Form Templates

Pre-Order Forms Ideas

In Claspo, you can choose a ready-to-use pre-order form template. But first, let's figure out when to use them:

1. New product launch: build anticipation with pre-order forms. They allow customers to secure their purchases and guarantee product availability. According to Marigold, 76% of consumers are willing to interact with a message announcing a new product. So, pre-order pop-ups are likely to get noticed by your website visitors.

Apparel or beauty stores can create excitement around the release of not just a single product but an entire collection. Pre-orders allow customers to purchase the most desired items before they hit the shelves.

2. Timely sales alerts: this is especially important during the peak season. According to research by the American National Retail Federation (NRF), three-quarters of consumers shop during the Black Friday Cyber Monday weekend (BFCM). 61% of respondents say that the reason for shopping is extremely attractive discounts that cannot be passed up. Considering the hype, some of your customers will be happy to fill out a pre-order form to be the first to know when the sale begins.

3. Limited edition products: increase demand for limited or exclusive products by offering pre-orders. For example, it could involve collaborating with a well-known brand and releasing a limited number of items in their style, utilizing images of their heroes, brand colors, etc. According to Ypulse, 43% of millennials and zoomers (ages 13-39) have purchased limited edition items from brands. Pre-order forms help customers secure these rare items before they sell out.

4. Seasonal releases: offer pre-orders for themed products or holiday collections. This will allow customers to plan ahead and benefit from seasonal shopping. According to NRF research, consumers begin preparing for holidays or events very early. The back-to-school rush starts in July, and Halloween preparations begin in September. Moreover, people start looking for winter holiday items in early October. Therefore, your offer to fill out a pre-order form will be well received by site visitors because it aligns with this general trend.

5. Customized or personalized products: If you offer a product customization or personalization service, highlight this option to consumers with a pre-order pop-up. Ask the customer to leave their contact information so that you can reach out to discuss the details and place the order.

How to Reinforce Pre-Order Form Offers

Let's face it: people need extra perks to make a pre-order, especially when it comes to prepayment. Providing customers with attractive benefits can encourage them to convert. Here are some of the additional advantages you can offer: 

• Exclusive early access: provide customers with exclusive prior entry to new products or collections before they are available to the general public. This can make customers feel special and valued. According to Marigold, 83% of consumers find early/exclusive access to a product or service beneficial. 
• Discounts or special pricing: according to Marigold's study, consumers are less likely to buy a product of interest as soon as possible, regardless of price (52% of respondents). Instead, they will wait as long as necessary for a sale (46%). Offering a pre-order discount helps overcome this barrier to purchase. In addition to appealing to thrifty shoppers, pre-order forms can also attract impulsive buyers. According to GWI, 47% of these consumers cite sales and promotions as the primary reason for spending money.

• Free gifts or bonus items: offer customers free gifts, bonus items, or exclusive merchandise as a thank-you for their purchase. This adds value to the pre-order and enhances the overall customer experience.

• Additional guarantees: provide pre-order clients with extended warranties to instill confidence and trust in the product. This can alleviate concerns about making a purchase before the product is officially available.
• Priority or free shipping: ensure clients receive their purchases quickly once they become available. This can add convenience and value to the pre-order experience. According to BigCommerce, 81% of consumers find free shipping the most appealing promotion when shopping online.

Using a Pre-Order Form Template  

Craft a pre-order form with an eye-catching design and enticing call-to-action that creates a sense of urgency and encourages consumers to purchase as soon as possible. Save time by using Claspo's ready-made pre-order form template. You can easily customize the selected pop-up in the user-friendly drag-and-drop editor. No coding is required! When creating a widget with our pre-order form template, please keep the following tips in mind:

• Matching appearance. Customize the template to match your brand's visual style and complement the overall design of the site. This consistency prevents pop-ups from feeling out of place. In Claspo’s pre-order form template, you can change the background color, CTA button, information input fields, text, header, and whatever you need.

• Engaging media. High-quality product images or short video teasers are essential for attracting attention. Use visuals that showcase the product's key features and benefits. You can add static or animated images and YouTube videos to our pre-order form template.

• Compelling copywriting. Use clear, concise, and benefit-driven language that creates a sense of urgency and excitement. Highlight the value proposition of the pre-order and the benefits of being among the first buyers.
• Clear CTA: your pre-order forms’ CTA button should be prominent, easy to understand, and action-oriented. Use verbs like ‘Pre-Order Now’, ‘Be the First to Get Yours’, or ‘Secure Your Spot’. Consider adding trigger words to the text.
• Mobile responsiveness: according to Statista, nearly 59% of web traffic is generated from mobile devices. The good news is that each pre-order form template (and all other Claspo widgets) is mobile responsive. In the editor, you can easily switch between desktop and mobile previews to see how content looks on different screens.

Creating a truly converting pre-order form requires regular A/B testing. Take it one step at a time, making changes to your pop-up design, copy, and calls to action and studying how your audience responds to those changes. Experimentation will help you find the best options for your business. 

FAQ

What are Pre-Order Pop-Up Templates?

A pre-order form template is a pre-designed website element that encourages visitors to express interest in a product before its official release. These forms typically collect customer information, such as an email address. The pre-order template is developed by professional designers, and you can make changes to any of its elements without any coding. 

Why Should I Use a Pre-Order Template Instead of Creating One From Scratch?

Using a pre-order pop-up template offers several advantages. First, it saves time, as you can quickly customize a professionally designed layout. Second, templates are based on proven design principles and have been tested for effectiveness, increasing the likelihood of conversion. Additionally, each pre-order form template is responsive, adapting seamlessly to various devices. Finally, they provide flexibility for customization to align with your brand identity and marketing goals.

On Which Pages Should I Place Pre-Order Forms?

A well-placed pop-up pre-order form is crucial to maximizing its impact. Consider placing it on the homepage to generate initial interest. In addition, target the most interested customers by placing pre-order options prominently on product pages, complete with a ‘Coming Soon’ message. Finally, use exit-intent pop-ups to give visitors a last-minute opportunity to pre-order, especially if the offer is accompanied by exclusive discounts or early access.