Valeriia Kozarezova

Do we still fall for special holiday offers and spend more on holidays? I mean, I do. Moreover, since Claspo is one of the most convenient tools for promoting special offers, we also observed an increase in the use of our widgets.  What Do Stats Say? I'm not an expert in holiday marketing (at least, not yet), but I understand that an example of two doesn't establish a pattern. Also, the world's political and economic situation could significantly change people's...

Using emotional appeal advertisements in your marketing strategy can significantly increase engagement and boost sales. The concept is that our brain first evaluates the emotional component of the message before using logical reasoning. Therefore, if your ad highlights the emotions and desires of consumers, it can hit the target more accurately and quickly than one focusing only on facts and arguments.  Sounds exciting, doesn't it? So, let's see how to find the right keys to unlock the minds and hearts...

Marketing ideas for Valentine's Day are often the most productive and efficient. This day has long been considered not only the holiday of love but also the holiday of marketers. According to the American Retail Federation, total consumer spending related to it is expected to reach $26 billion in 2024.  Ready to take advantage of this opportunity? Then, keep reading and learn about interesting holiday marketing ideas. 14 Marketing Ideas for Valentine’s Day Before we get started, there are two...