Brendan McNulty
Global E-Commerce Optimization Expert
I’ve been running growth and CRO programmes for the last 11 years, with a particular focus on e-commerce. In addition I’ve launched my own startups and continue to improve Now Novel through testing and growth frameworks. Get in touch to discuss your challenges.
Read My Posts
It's Monday afternoon in Cape Town, 22nd January. I'm watching a session recording of somebody shopping, finding something they want, adding it to the cart, and then suddenly closing the website. Their abandoning the website makes no sense; everything looked perfect for a straightforward purchase, but something must have happened to stop them. I've noticed this “something happened” pattern many times over the last 13 years. I've been optimising e-commerce websites in the UK, US, South Africa, and Australia, and...
Suggest Us a Topic
Please, share with us what post you think we are missing on our blog and we'll consider it