Capture more emails with gamified popups
Launch Spin the Wheel, Scratch Card, Pick a Gift, and other interactive popups to capture attention, collect high-quality contacts, and drive more sales from first visit to checkout.
2.6x
uplift
vs traditional signup forms on average
2.6x
uplift
vs traditional signup forms on average
up to
9.2%
avg. CR
Gamified popups
up to
9.2%
avg. CR
Gamified popups
26.4%
CR
top-performing popups in the top 25%
26.4%
CR
top-performing popups in the top 25%
50%
opt-in rate
in top 1% campaigns
50%
opt-in rate
in top 1% campaigns
2.6x
uplift
vs traditional signup forms on average
26.4%
CR
top-performing popups in the top 25%
up to
9.2%
avg. CR
Gamified popups
50%
opt-in rate
in top 1% campaigns
Attract first-time visitors
Grab attention with an interactive reward that cuts through banner blindness and gives users a reason to engage — especially when triggered at key moments like first visit.
Collect high-quality emails
Get contacts from people who didn’t just see the offer but actually interacted with it. That usually means more interest from the start — and a better chance they’ll convert later.
Increase conversion rates
Give people a reason to act now. A small reward, a discount, or a special offer can be enough to move them from “maybe later” to signing up.
Key features
Key features
Game component
Use game-like popups people instantly recognize — spin the wheel, scratch cards, memory matching, treasure hunts, slot machines, pick-a-gift, or seasonal ones.
Incentive offer
Offer clear rewards — discounts, free shipping, or exclusive perks — in exchange for email. Well-structured incentives motivate signups while allowing you to control margins.
Conversion-focused flow
Guide users from interaction to signup with a simple flow: game, email capture, strong call-to-action, and optional countdown timers to create urgency.
Game component
Use game-like popups people instantly recognize — spin the wheel, scratch cards, memory matching, treasure hunts, slot machines, pick-a-gift, or seasonal ones.
Incentive offer
Offer clear rewards — discounts, free shipping, or exclusive perks — in exchange for email. Well-structured incentives motivate signups while allowing you to control margins.
Conversion-focused flow
Guide users from interaction to signup with a simple flow: game, email capture, strong call-to-action, and optional countdown timers to create urgency.
When to use for better results
When to use for better results
Convert first-time visitors
Turn first visits into signups and first purchases with an engaging reward. After Man’s Set introduced a gamified opt-in, email-driven sales grew 10%, and customer acquisition cost fell 10%.
Recover exiting visitors
Encourage shoppers to complete their purchase. Man’s Set triggered a gamified popup after TikTok users added to cart and improved checkout completion with no extra ad spend.
Drive seasonal campaigns
Make peak-season offers stand out with gamified popups. WHOSE’s Black Friday Spin the Wheel reached a 50% opt-in rate, and nearly 30% of players used their promo codes at checkout.
Convert first-time visitors
Turn first visits into signups and first purchases with an engaging reward. After Man’s Set introduced a gamified opt-in, email-driven sales grew 10%, and customer acquisition cost fell 10%.
Recover exiting visitors
Encourage shoppers to complete their purchase. Man’s Set triggered a gamified popup after TikTok users added to cart and improved checkout completion with no extra ad spend.
Drive seasonal campaigns
Make peak-season offers stand out with gamified popups. WHOSE’s Black Friday Spin the Wheel reached a 50% opt-in rate, and nearly 30% of players used their promo codes at checkout.
Connects with any of your tools
Connects with any of your tools
and more than 20+ tools to integrate
Explore gamified popup templates
Explore gamified popup templates
Start with Spin the Wheel, Pick a Gift, or Scratch Card, then customize the design, prizes, and display rules.
Start with Spin the Wheel, Pick a Gift, or Scratch Card, then customize the design, prizes, and display rules.
How to create a gamified popup
How to create a gamified popup
Convert more with proven CRO tactics
Convert more with proven CRO tactics
Convert more with proven CRO tactics
See how much revenue your current popups are leaving on the table. Get started in minutes and see results right after.
See how much revenue your current popups are leaving on the table. Get started in minutes and see results right after.
Frequently asked questions on gamified popups
Frequently asked questions on gamified popups
Yes, you can. With gamified popups in Claspo, you’re not limited to collecting emails — you can also capture phone numbers using the same interactive popups. More importantly, you don’t have to ask for everything at once. Claspo lets you build step-by-step data collection flows.
For example, visitors can play a game and enter their email to win a prize, then unlock an extra bonus — like a bigger discount — by sharing their phone number.
This works because nothing is asked upfront all at once. Visitors get a chance to win first, then decide whether the additional reward is worth the next step. You end up collecting richer contact profiles, while the experience stays light and engaging — and the data you gather is actually useful for future campaigns.
Yes. Gamified popups in Claspo are mobile-friendly and responsive by default. You don’t need to build a separate mobile version or adjust layouts manually. All popups automatically adapt to smaller screens. A game fits the device, buttons stay easy to tap, and interactions work the same way on phones and tablets as they do on desktop.
This matters in practice because a large share of promo and seasonal traffic comes from mobile. With Claspo, gamified popups are ready for that traffic out of the box, without extra setup.
Yes. You can change how the gamified popup looks. Templates aren’t fixed. Colors, fonts, buttons, images, spacing — all can be adjusted. Elements can be moved or removed. You can also check the mobile version. That way the pop-up doesn’t feel out of place on phones.
Gamified popups in Claspo are built to load asynchronously, so they don’t block your page or slow down the initial render.
Claspo popups are lightweight and load after the page itself, not as part of the first screen users see. That means they don’t push content around or interfere with Core Web Vitals. The popup only appears once trigger conditions are met — for example, after some time on the page or on exit intent.
Most speed issues usually come from heavy third-party scripts or popups that fire immediately on page load. Claspo’s gamified popups avoid that by design. As long as they’re shown after user interaction, they typically stay well within Google’s page experience guidelines and don’t affect SEO or loading performance.
In most cases, it’s straightforward. Claspo works with common CMSs and marketing tools out of the box. There’s a Shopify app and a plugin for WordPress and WooCommerce, so setup looks familiar if you’ve worked with these platforms before. Once the gamified popup is running, emails or phone numbers can be sent straight to your ESP or CRM, like Klaviyo, and used in your existing workflows.
For most teams, that’s usually enough — the built-in integrations cover the common cases without extra work. If you’re working with a custom system or a less common tool, Claspo also supports webhooks, so data from gamified popups can be passed wherever you need it.
Yes. Claspo lets you limit gameplay to one attempt per email address. Once someone plays and wins, their email is saved. If they use the same address again, the popup won’t allow another try. Instead, it shows a message that they’ve already played, along with their previous prize or promo code. You can also set a separate winning probability for each prize. This helps keep the odds consistent, distribute rewards as planned, and protect your campaign budget. |
Yes — and you can start even without a trial. Gamified popups are available on Claspo’s lifetime free plan, so you can launch popups with any game mechanic and see how they work on your site right away.
If you need to test popup gamification on higher traffic, there’s also a 14-day Pro trial. You can start it once you reach the pageview limit of the Free plan. During the trial, you get full access to all Pro features — higher pageview limits, support for multiple websites, custom domains, etc.
You can use the 14 days to see how gamified popups work at scale. The trial is free, and if you continue, the Pro plan moves into a standard paid billing period.
Yes, Claspo definitely has multi-step gamified popups covered. You'll find a bunch of multi-step templates just waiting to be used in our library. These templates usually mix a game with one or two follow-up screens or forms. It helps avoid asking for everything at once. You can add more steps to any template. Or build the gamified popup from scratch. The number of screens, their order, and what shows up on each one is up to you.
Yes — but with a clear goal in mind. In Claspo, you can run A/B tests on gamified popups, including setups that use different game mechanics. That said, teams rarely test mechanics in isolation just to see which game is better. In practice, teams usually test popup gamification mechanics in the same situation — same page, same audience, same reward. You can test different formats — a wheel, a scratch card, or a pick-a-gift — in the same setup. Traffic is split between versions, and results are tracked automatically.
Claspo supports standard privacy requirements at the platform level. You can handle requests related to accessing, updating, or deleting personal data through the system.
Email-collecting gamified popups also include an editable consent block. You can link it to your privacy policy or add a checkbox for data processing and terms when required. Compliance isn’t automatic: the site owner remains responsible for explaining how personal data is used and collecting consent where necessary.