Last year, Claspo users launched hundreds of widgets that drove 4.5+ million views. Our study shows why top setups achieved 2× higher conversion: gamified forms hit 23% CR vs. 13% without gamification, and promo widgets kept sales flowing at +17%.
Get Last-Minute BFCM checklist
Black Friday and Cyber Monday are dominated by promotional widgets — last year they made up 86% of all BFCM campaigns run by Claspo users. They drive instant clicks, urgency, and sales at scale.
But there’s another layer. Gamified signup forms, though used less often, reached 16-20% conversion rates and built email lists that fueled repeat purchases long after discounts ended.
The winning strategy? Capture customers today, and secure tomorrow’s revenue. Informers convert them now. Subscription forms keep them coming back.
Among hundreds of BFCM widgets, most performed modestly. But a smaller group stood out, converting at rates 2× higher. What made the difference? Gamification, instant rewards, clean design, and focused copy. These aren’t just trends — they’re repeatable tactics you can apply to win BFCM
Last year, the highest-converting signup forms (10%-35% CR) had one thing in common: most of them used gamification. The numbers are clear — average conversion rates of top forms:
That’s almost a 10-point lift just by adding a game element.
Gamification taps into curiosity and reward-seeking behavior. Shoppers stay longer, interact more, and feel they’ve ‘earned’ their discount. This isn’t just entertainment — it’s a trust-building first step.
BFCM removes the fear of buying for the first time — the ‘try & trust effect’. Once shoppers cross that line, email keeps the relationship alive. With even minimal data (like gender or product category), you can segment later. With no data at all, you can still re-engage with bestsellers.
Claspo now lets you add gamification not only to forms, but also to promo widgets. If games can drive 20-35% signups, imagine what they’ll do for your sales widgets.
When shoppers see a discount, they weigh options. When they see a discount and a timer, they feel the clock ticking. Countdowns worked. Almost 50% of the top promo widgets used them, paired with promo codes, driving conversion rates above 17%.
A countdown reframes the decision from ‘Should I buy?’ to ‘Will I miss out?’ Adding a promo code adds credibility: the deal feels real and instantly usable.
Urgency sells fast, but it also shapes perception. Shoppers who respond to a countdown are signaling price sensitivity and time-driven motivation — valuable insights for future targeting. Segment them, and you can retarget later with similar urgency-driven offers.
Don’t rely only on generic percentage discounts. The data shows that variety in rewards (fixed amounts, BOGO, exclusives) keeps offers fresh and believable. Combining them with urgency mechanics is a tested recipe for stronger performance.
Last year, 77.8% of top-performing promo widgets used visuals, compared to 67% overall. Almost 40% went further and included lifestyle photos with people, while the rest of the pack barely reached 12.7%.
And the numbers prove why it matters: widgets with visuals averaged 7.27% CTR, while those without dropped to 5.94%. When the image featured people, engagement nearly doubled — 10.11% CTR versus just 5.88% without faces.
It’s the mix of emotion + value. The visual makes the offer believable and desirable, while the clear discount shows exactly what shoppers gain. Together, they move customers from browsing to buying.
Don’t stop at a single image. With Claspo, you can turn your promo widget into a mini showcase by adding a slider instead of one static visual. Multiple slides let you highlight product variations, pair discounts with lifestyle shots, and create a sense of interaction — shoppers actively flip through, which means more time spent on your offer and higher engagement.
A teaser is a small widget (an icon or badge) that sits on the edge of the screen. If shoppers dismiss your popup or floating box, the teaser stays visible, letting them reopen the offer whenever they’re ready.
Teasers act as a second chance. If a shopper closes your popup too quickly, the teaser stays behind — ready for them to re-engage when they choose. It improves user experience by putting control in their hands and serves as a backup plan: even if the widget didn’t convert instantly, the teaser brings them back later.
During BFCM 2024, 70% of orders came from mobile devices (Salesforce). On small screens, popups are dismissed faster because they block scrolling. A teaser ‘lives’ quietly on the edge of the screen, always accessible without interrupting the experience. It’s the simplest way to recover mobile shoppers — the majority of your audience during BFCM.
Black Friday and Cyber Monday will fill carts quickly. But the bigger prize is what happens after. A feedback request, a short survey, even a simple follow-up email tells buyers you listened — and keeps them around once the discounts fade.
Gamified signup forms and promo widgets play a smart role too. Beyond driving clicks, they leave you with first signals for segmentation: a hint of product preference, a gender marker, or just a list of bestsellers to recommend. From there, patterns emerge — the kind that help you recognize high-value customers and turn one-time buyers into repeat ones.
Get ready with Claspo now. These recipes help you win the weekend — and carry that momentum long after the banners come down.