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2026 BFCM
Go into BFCM knowing how to convert more
93.5% of BFCM signups happened before Black Friday, your testing should too. Get 10 ready-to-use popup tactics and A/B test ideas to build your BFCM strategy and convert more peak-season traffic.
Data-backed 2026 BFCM playbook
Use it as your guide from pre-season testing to post-BFCM retention.
No spam, just actionable BFCM insights and updates.
What peak season can mean for your business
WHAT’S INSIDE
Make your BFCM data-driven this time
Built on insights from real BFCM campaigns run by Claspo users, this playbook turns campaign data into a full-cycle popup strategy. See the patterns behind stronger BFCM campaigns — and apply them to your own strategy.
NEW IN CLASPO
Turn playbook tactics into real A/B tests
The playbook gives you five tests to run before peak season. Claspo’s A/B testing lets you launch experiments with multiple variants from a single popup.
CHOOSE WHAT TO TEST
Timing
Show the same popup earlier or later.
Triggers
Compare time on page, scroll, exit intent, etc.
Teaser
Test if a teaser helps and where to place it.
Design
Compare variations of text, images, colors, layout.
Another popup
Run a classic head-to-head test.
Test up to five variants at once — A/B/C/D/E — and track active experiments right from your widget list.