11 Best Exit Intent Popup Software Tools in 2026

In Claspo’s benchmark data, exit intent popups with email capture and a promo code converted more than 2× better than standard email-only popups: 5.76% vs. 2.48%. But a good trigger is useless without the right tool. We took a look at 11 top exit intent popup tools and checked for exit detection accuracy, mobile support, targeting depth, A/B testing, integrations, and pricing to see which tool works best for each use case.

TL;DR

11 Best exit popup software tools

We checked all exit intent popup tools in September 2026 using first-party product pages, pricing pages, help centers, and documentation. We examined each platform for exit detection on desktops and mobiles, targeting options, A/B testing, integration capabilities, and pricing.

Claspo — best for agentic popups and flexible cross-device exit intent campaigns

Claspo is an exit-intent popup builder for CRO that turns existing traffic into more opt-ins and sales. The current platform combines behavioral targeting, personalization, gamification, testing, and an AI agent that can analyze traffic, identify conversion gaps, build campaigns, set display rules, and optimize them over time.

For exit intent, Claspo supports both desktop and mobile visitors. On desktop, it detects cursor movement toward the top of the browser. On mobile, it uses rapid upward scrolling as the behavioral signal. The same exit intent rule works across both device types, and you can combine it with URL, traffic source, UTM, visitor type, cart, or Data Layer conditions to make the offer more specific.

Claspo also supports A/B/C/D/E tests with up to five variants. You can compare different popup content, timing, triggers, teaser behavior, or entirely different campaigns instead of testing design changes only.

The free plan includes all features, unlimited popups, one website, and 3,000 monthly pageviews, with Claspo branding. Claspo pricing scales with pageviews; thus, paid plans start at $39/month, or $29/month billed annually, for 50,000 pageviews

Keep in mind: Claspo handles onsite capture, not email delivery. You’ll need to plug in your own ESP or CRM to send follow-up campaigns.

Wisepops — best for CRO with expert support

Wisepops has evolved from a popup builder into what it calls a traffic activation platform. Its main offer includes a dedicated strategist who audits visitor behavior, recommends campaigns, and reviews performance. The builder includes popups, quizzes, bars, embeds, onsite feeds, and web push.

Its exit intent detection is strong on both desktop and mobile. Desktop campaigns react to mouse movement toward the browser controls. On mobile, Wisepops combines two signals: pressing the Back button and scrolling upward. You can disable the scroll signal if needed.

Targeting includes pages, new vs. returning visitors, location, traffic source and UTM parameters, frequency, custom properties, and Shopify data such as cart value and cart contents. For optimization, Wisepops supports A/B/n experiments, control groups, statistical significance, and incremental-revenue measurement.

The main Wisepops offer starts at €599/month and includes strategy, technology, and execution. A self-service version is available for smaller Shopify stores, but without the traffic audit, dedicated strategist, or monthly business reviews.

Limitation: The high-touch model and €599 starting price make Wisepops harder to justify if you only need simple exit popup software.

OptiMonk — best for AI-powered ecommerce popups

OptiMonk is an ecommerce-focused popup builder that uses AI for campaign creation and editing. Its AI Popup Wizard analyzes your website and generates campaign ideas. Plus, there is a Smart Editor that lets you change copy, design, and other campaign elements with text instructions.

Its exit intent trigger works on both desktop and mobile. On mobile, OptiMonk uses several behavioral signals, including fast upward scrolling, switching browser tabs, and Back-button activity. Campaigns can then be narrowed by source, country, cart conditions, subscriber status, Klaviyo segments, time spent on the site, frequency, and other visitor data.

OptiMonk also provides powerful testing capabilities. This includes testing the variations of popups, testing different campaigns altogether, or comparing a particular campaign against the control group with the help of purchase/revenue goals.

The free plan includes up to 10,000 monthly pageviews, one domain, unlimited campaigns, and all core features. Paid plans start at $19/month billed annually. Pricing scales with total website pageviews.

Limitation: Pageview-based pricing can become less economical for high-traffic sites because every page load counts, whether or not an OptiMonk campaign appears.

OptinMonster — best exit popup software for WordPress sites

OptinMonster is a lead-generation platform that has an advanced WordPress plugin. With it, you can target your campaigns based on posts, pages, taxonomies, custom post types, logged-in users, and integrations such as WooCommerce and Easy Digital Downloads. Display rules cover page behavior, device, referral source, cookies, JS variables, geolocation, and much more.

Exit intent works on both desktop and mobile. Desktop detection tracks mouse movement toward the browser bar and lets you adjust sensitivity. On mobile, OptinMonster uses rapid upward scrolling as the exit signal, with low, medium, and high sensitivity settings.

One important pricing detail: exit intent is not included in the cheaper Basic or Plus plans. It starts with Pro, which is now $29/month billed annually. This Pro plan includes up to three sites and 25,000 campaign impressions. That is introductory pricing; renewals are charged at the regular rate. Monthly Pro is currently $87/month.

Limitation: Many of OptinMonster’s stronger targeting and ecommerce features are split across higher tiers, so the advertised entry price does not reflect what an exit intent setup actually costs.

Sleeknote — best for multi-site ecommerce teams

Sleeknote is an on-site engagement platform for creating popups, forms, product recommendations, surveys, and other campaigns. One of its strongest practical advantages is that all plans include unlimited campaigns and unlimited domains. This makes it useful for brands running several stores, regional sites, or sub-brands from one account.

Its targeting options include new visitors, newsletter subscribers, UTM campaigns, referrals, geo-location, pages visited, cookies, and SiteData. SiteData can use information from your data layer, such as cart value, viewed products, or search terms, for both targeting and personalization. Sleeknote also includes A/B split testing and an automated triggering feature that tests different display triggers and switches to the better-performing option.

Exit intent itself is desktop-only. Sleeknote triggers a campaign when the cursor moves toward the browser bar. It does not support exit intent detection on mobile; instead, mobile campaigns can use teasers or other triggers.

Core starts at $69/month, or $55/month billed annually, for up to 25,000 monthly visitors. There is no permanent free plan, but you get a 14-day free trial. Gamification requires the separate Core + Gamification plan.

Limitation: No mobile exit intent detection.

Poptin — best for budget-friendly exit popups

Poptin is a self-serve popup and form builder with a broad set of behavioral triggers. It has not only exit intent triggers but also time on page, scroll depth, page count, clicks, inactivity, JavaScript events, and Shopify cart activity. Targeting also covers specific pages, traffic sources, and new vs. returning visitors.

On desktop, Poptin detects exit intent when the cursor moves toward the browser close button or address bar. On mobile, Poptin can show a popup when someone uses the browser Back button to leave the site. However, the team says this method is not always reliable due to the behavior of mobile browsers. In the Help Center documentation they recommend combining mobile exit intent campaigns with time delays or scroll triggers.

You can A/B test your Poptin popups and compare different designs, offers, and triggers.

The free plan includes 1,000 visitors per month, one website, and unlimited popups. The Basic plan starts at $25/month (20% off with annual billing) and allows up to 10,000 visitors per month.

Limitation: Mobile exit detection relies on the Back button and is not supported by all browsers.

Privy — best exit popup software for Shopify email and SMS

Privy pairs popup capture directly with email and SMS marketing under one roof. Thus, when a visitor opts into an exit offer, they immediately get to your automated follow-up sequences.

For exit campaigns, Privy can combine exit intent with audience conditions such as cart value, customer status, pages viewed, device, and other shopper behavior. Its Cart Saver campaigns are specifically designed to target visitors with products already in their cart before they leave.

The current product documentation does not clearly describe a dedicated Privy mobile exit-detection method, so we would not treat mobile support as equivalent to its desktop exit trigger.

The full Email plan starts at $30/month based on mailable contacts and includes unlimited email sends; SMS is available as an add-on. If you only need onsite campaigns, Privy also offers a Displays-only plan from $24/month, priced by monthly pageviews, with exit popups, A/B testing, quizzes, and cart savers. Both have a 15-day free trial.

Limitation: Privy is a good choice when you also want its email/SMS stack; dedicated popup tools may offer deeper exit targeting or mobile detection.

Justuno — best for advanced ecommerce workflows

Justuno focuses on high-level ecommerce personalization, using visual journey automation, not only isolated popup triggers. The core differentiator of this tool is their visual workflow canvas for building complex, multi-step visitor journeys.

For exit intent campaigns, Justuno supports desktop intent-to-leave detection and mobile Back-button behavior. On mobile, there are limitations: the visitor generally needs to interact with the site first, and in-app browsers may prevent Back-button detection. Justuno recommends combining this signal with conditions such as inactivity to increase coverage.

Targeting can be set via traffic source, device, location, onsite behavior, cart value, customer status, purchase history, and Shopify customer or product data. Justuno also supports A/B and multivariate testing for copy, creative, offers, triggers, and placement.

The Lite plan starts at $59/month for up to 10,000 monthly visitors and includes all features, five live workflows, AI Smart Timing, multivariate testing, and a 14-day free trial. The Done-For-You plan starts at $299/month and adds unlimited workflows, ongoing services, and a dedicated account manager.

Limitation: Justuno’s workflow and segmentation depth can be more than you need for a simple exit campaign. The cheapest Lite plan limits the number of live workflows and custom segments.

Picreel — best for exit-driven sales recovery

Picreel is an exit-intent popup builder with a strong focus on converting visitors when they want to leave. It emphasizes cart recovery, personalized discounts, lead capture, cross-sells and upsells, while exit surveys give you another option when understanding why visitors leave matters more than immediately saving the sale.

Its targeting covers pages, devices, location, traffic source, cookies, visitor behavior, and custom variables. Picreel also supports mobile exit campaigns via Back-button activity and rapid upward scrolling. The developers suggest using scroll depth, time delay, and inactivity as additional behavioral triggers.

Pricing is based on pageviews. Picreel has a free plan for up to 5,000 monthly pageviews. However, you can use the exit intent trigger only starting from the Business plan, which is $39.99/month billed annually. What is more, A/B testing is available only under the higher Enterprise plan, which starts at $69.99/month billed annually.

Limitation: A/B testing is reserved for the Enterprise tier, so optimizing exit campaigns through built-in experiments requires a higher plan.

BDOW! — best for small-business list building

BDOW! (formerly Sumo) is a popup and form builder that helps small businesses turn website traffic into email subscribers. The platform includes popups, embedded forms, sticky bars, full-screen takeovers, social proof, countdown timers, email broadcasts, and integrations with external email platforms.

For exit intent campaigns, its User Leaves trigger detects when the visitor moves their cursor toward closing or leaving the browser. You can combine this with frequency controls and targeting by URL, page, device, traffic source, visitor type, and other behavior. BDOW! also includes A/B testing for comparing popup variations and tracking which version converts better.

BDOW! has a free forever plan; paid plans start at $19/month paid annually. Paid features include more advanced targeting, A/B testing, integrations, webhooks, branding controls, and analytics.

Limitation: BDOW!’s Shopify integration is currently unavailable, so it is a weaker fit for Shopify stores at the moment.

Popupsmart — best for AI-assisted popup creation

Popupsmart is a no-code popup builder that now leans heavily into AI-assisted campaign creation. You can describe the popup you want and generate a ready-made design and copy, then tweak it in the editor. The platform also includes gamified campaigns, multi-step forms, analytics, autoresponder emails, and integrations with tools such as Shopify, Klaviyo, Mailchimp, and HubSpot.

Exit intent works on both desktop and mobile. On desktop, Popupsmart tracks mouse movement toward the browser exit and lets you adjust sensitivity. On mobile, it uses rapid upward scrolling as the exit signal. You can combine this with targeting by page, device, location, traffic source, visitor type, cookies, and SiteData; Shopify stores can also target cart value, products in cart, customer status, and other store data.

The free plan includes one live popup and 5,000 monthly pageviews. Paid plans start at $39/month (or $32.50/month billed annually), for 50,000 pageviews and unlimited popups. A/B testing starts with the Advanced plan at $69/month (or $57.50/month billed annually).

Limitation: A/B testing is not available on the Free or Basic plans, so meaningful experimentation requires an upgrade.

How to choose exit intent popup software

Exit popup tools differ most in how they detect leaving visitors, how pricing scales, what targeting data they can use, and how they fit into the rest of your marketing stack. These five questions help narrow the shortlist.

1. Do you need a dedicated popup tool or an email/SMS suite?

Start with the role the exit intent popup tool needs to play in your stack.

• Dedicated popup tool: better if you already use an ESP/CRM and want deeper targeting, triggers, testing, gamification, or personalization.

• Email/SMS suite: useful if you want to capture visitors and run follow-up campaigns in the same platform.

1. How does pricing scale?

Don’t judge by the starting price only. Tools may charge by:

• pageviews or campaign impressions;

• monthly visitors;

• contacts or subscribers.

Also check included domains, traffic limits, overages, and which features are locked behind higher plans.

1. How does exit detection work on desktop and mobile?

Some exit intent popup tools still offer desktop-only exit intent, so check the actual mobile detection method if mobile traffic is important.

• Desktop: usually tracks cursor movement toward the browser controls.

• Mobile: may rely on fast upward scrolling, the Back button, or other behavioral signals.

1. What can you target and measure?

For targeting, look for the data your campaigns actually need: traffic source, UTM parameters, visitor type, cart value, products viewed, subscriber status, frequency, cookies, or custom data.

For measurement, check for A/B or multivariate testing, control groups, statistical confidence, and revenue attribution — not just views and submissions.

1. Will it work with your existing stack?

Exit intent popup tools are only useful if the data it collects can move cleanly into the rest of your marketing stack. Check support for your:

• ecommerce platform or CMS;

• ESP and CRM;

• analytics tools;

• API, webhooks, or custom data connections.

Also review consent options, data handling, and relevant privacy requirements such as GDPR before collecting visitor data.

Which exit intent popup tool should you choose?

For flexible self-serve campaigns with desktop and mobile detection, Claspo is a strong place to start. OptinMonster is particularly useful for WordPress sites, Privy works well for Shopify stores that also want email and SMS, and Wisepops is better suited to established teams looking for strategy-led conversion optimization.

The right choice comes down to how exit intent popup tools detect exit behavior, what visitor data you can target, how pricing scales, and whether it fits your existing marketing stack.

If you want to build, target, and test exit campaigns without adding another heavy CRO platform, try Claspo for free.

FAQ

What is the best exit intent popup software?

There is no single best exit intent popup tool for every site. Claspo is a strong all-around option if you want desktop and mobile exit detection, advanced targeting, gamification, and built-in testing in a self-serve platform. Wisepops is better suited to teams looking for CRO support, while Privy makes more sense if you also want email and SMS in the same platform.

Is there free exit intent popup software?

Yes. Claspo, Poptin, OptiMonk, BDOW!, Popupsmart, and Picreel offer free plans, but traffic limits and feature access vary. Be attentive and check whether exit intent itself is included in the free tier, because some exit intent popup tools include the exit intent trigger only on specific plans.

What is the best exit intent popup tool for Shopify?

It depends on what you need beyond the popup. Claspo, OptiMonk, Justuno, Wisepops, and Privy all support ecommerce use cases, but Privy stands out if you want popup capture plus email and SMS in one platform. If you only need the setup steps, see how to create an exit-intent popup in Shopify.

What is the best exit intent popup tool for WordPress?

OptinMonster is one of the strongest options for WordPress because of its deep targeting at the page, post, taxonomy, user, and plugin levels.

Do exit intent popups work on mobile?

Yes, but mobile exit intent works differently from desktop. Instead of mouse movement, exit intent popup tools may use rapid upward scrolling, Back-button activity, or other behavioral signals. Support varies by platform, so check the actual detection method.

What is an exit intent popup?

An exit intent popup appears when exit intent popup tools detect signals that a visitor may be about to leave the site. It can offer a discount, collect an email, remind someone about their cart, or ask for feedback.