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Do website popups really annoy customers? 73% of users have a negative attitude toward popups. So why do marketers continue to use them everywhere? The answer is obvious; popups work! The average conversion rate of top-performing popups is 28%.  Indeed, poorly placed popups do annoy and repel people and sometimes interfere with the perception of content so much that users leave the site without completing the intended action. Big brands are not an exception. How Brands Make Annoying Popups  We...