Marketing- Page № 2

The term "popup window" has negative associations for many Internet users. A picture that covers the desired text fragment appears in front of your eyes. When trying to close, the user often goes to another resource altogether. Despite this bad reputation, popups can also be helpful. Initially, they were just a type of dialog used in programming as a user interface element. They serve as information and a means of dialogue between the user and the program (web application). However,...

The subject line of an email serves as a tool to engage subscribers and convince them to open the email. It is an effective strategy for reducing consumer shopping cart abandonment and increasing open rates, click-through rates, and, ultimately, conversions. We've compiled a list of the greatest summer email subject lines from abandoned cart subject lines to those which assist you in increasing open rates, driving purchases, and sparking conversations during these scorching months. Table of Contents Superior Summer Email...

Mobile pop-ups have become widespread in engaging website visitors and boosting conversion rates during digital marketing campaigns. Despite their usefulness towards such ends, it is crucial to follow industry best practices and prioritize careful design when creating them to increase efficacy. Our article examines critical aspects surrounding the use of mobile popups while offering practical guidance on designing them effectively and pointing out how Claspo's offerings can aid with regulatory requirements. With adherence to each recommendation outlined here for your...

Going directly to a customer has never been as valuable as nowadays. With technology improving and most people shopping online, the lack of communication and interaction has put a direct connection between a seller and a buyer on another level. The brands that cut off the middlemen and go through every step of the customer’s journey gain numerous business possibilities. A direct-to-consumer (DTC) approach can bring many profits. Starting from increasing the cost of your products to receiving valuable feedback...

A well-executed lead capture strategy can help you identify potential customers, nurture relationships, and convert prospects into loyal clients. But how can you optimize your website lead capture to maximize results? In this article, we will explore the best practices to guide you in building an effective lead management system on your website. Whether you're a small business owner, marketer, or entrepreneur, implementing these strategies can help you capture valuable information from your target audience and turn leads into customers....

Product marketing blends a deep understanding of a product with the aspects of human behavior to create compelling narratives that inspire customers. It's about more than just selling a product, but positioning it in a unique light, establishing its place in the market, and creating a dedicated following. Successful product examples in marketing can captivate audiences, build brand loyalty, and drive bottom-line growth. To illustrate the power of practical product marketing examples, we've curated a list of nine inspiring examples...

The rise of e-commerce has provided great chances for entrepreneurs to establish their own online businesses. Thanks to platforms like Shopify, starting an online store has become easier. However, many new entrepreneurs face the challenge of deciding what to sell. Сhoose the right products that your target audience will connect with, as this largely contributes to the success of your online business. Discover how to use Shopify, as well as five successful product ideas and niche markets on Shopify in...

Assume you want to collect more valuable data from your visitors but realize that adding extra input forms may reduce your conversion rate.   Is this to say that generating more leads and having more data are mutually exclusive? No, not always. A quiz funnel allows you to acquire essential information about your consumers in an engaging way. You will not only create leads and gather email addresses but also learn about your future clients' preferences, worries, and habits. A quiz...

Do website popups really annoy customers? 73% of users have a negative attitude toward popups. So why do marketers continue to use them everywhere? The answer is obvious; popups work! The average conversion rate of top-performing popups is 28%.  Perception of annoying pop ups Indeed, poorly placed popups do annoy and repel people and sometimes interfere with the perception of content so much that users leave the site without completing the intended action. Big brands are not an exception. 6...