Get Insights for Your Marketing Strategy

The use of AI in data analytics makes this business management tool available to everyone. Five to ten years ago, it was mainly used by large corporations that created special departments and hired dozens of highly paid specialists. Today, data analysis can be used by medium-sized companies, small startups, and even individual entrepreneurs.  This article will explain how AI in data analytics works, the benefits of new technologies, and what software platforms are available.  How is AI Used in Data...

The use of AI in business analytics is not a new phenomenon. However, it has only recently become available to a wide range of users thanks to the development of new-generation programs. Many AI tools offer balanced prices and can be operated without additional technical training due to simple interfaces. Thus, even small businesses can now use artificial intelligence. We will tell you what opportunities are available, what benefits you get, and what to expect in the near future.  Impact...

Using emotional appeal advertisements in your marketing strategy can significantly increase engagement and boost sales. The concept is that our brain first evaluates the emotional component of the message before using logical reasoning. Therefore, if your ad highlights the emotions and desires of consumers, it can hit the target more accurately and quickly than one focusing only on facts and arguments.  Sounds exciting, doesn't it? So, let's see how to find the right keys to unlock the minds and hearts...

Most businesses come up with new marketing ideas for Easter every year or use ones that have worked well in previous years. And it is not surprising. Easter campaigns are an excellent opportunity to remind the audience about the brand, convey the holiday vibe and increase sales.  We will share a few examples of marketing campaigns that will inspire you to create your own successful promotions.  Importance of Easter Promotion Campaigns Statista polls show that in 2023, more than 80%...

Originally, we wanted to showcase awesome Claspo pop-up templates and encourage you to utilize them right away. However, we soon recognized that some companies just play on environmental and social themes, intentionally or inadvertently, leading to customer deception and harm to brand reputation. As a result, we decided to go deeper.  So, this article will safeguard you from unethical pitfalls, offer insights for crafting genuinely impactful campaigns and promotions, and demonstrate the Claspo widgets' flexibility to your unique ideas and...

In a situation where every business tries to emphasize the positive aspects of its products and hide the negative ones, customers value transparency in advertising the most. Honesty helps to build trust, which turns into engagement and later into loyalty. That's why most market leaders today try to avoid actions and messages that mislead consumers to obtain positive business results.  Let's see why transparency has become a new trend, what its advantages are, and how to make it a key...

Mother's Day promotions are among the most successful marketing campaigns in e-commerce. According to Statista, sales related to this holiday in the United States have grown by $15 billion, or 72.8%, over the past ten years.  Moreover, this amount is 2-2.5 times higher than the average retail revenue on a weekend. Therefore, Mother's Day is a great opportunity not only to congratulate your loved ones but also to launch a new marketing campaign. We have prepared some simple but effective...

New technologies such as artificial intelligence (AI) and predictive analytics are transforming online businesses. They allow you to use new and more effective marketing methods, improving financial results and gaining additional competitive advantages. The most important thing is that most of the work is done automatically. All you have to do is make appropriate management decisions and launch marketing campaigns.  Wondering how you can apply new technologies in practice? Let us tell you more about their key advantages and real-world...

The best AI chatbots in the world irrevocably change the e-commerce market, increasing business efficiency and facilitating its scaling. ChatInsight statistics show that at the beginning of 2024, almost 91% of US online stores are using intelligent chatbots that can handle more than 70% of customer requests on their own. On a global scale, this means saving an incredible 2.5 billion working hours per year! So, the arguments in favor of the new technology are undeniable. All that remains is...