Insights- Page № 2

Nearly 9 in 10 consumers will buy products from a brand they follow on social media. So, while content marketing can be one of the most influential and cost-effective ways to increase traffic and grow your online business, you may find yourself at a dead end if you have an idea crisis. We're here to provide content marketing ideas to help you brainstorm. Table of Contents How To Identify The Right Content Marketing Ideas 17 Digital Marketing Content Ideas Think...

The holidays are the perfect time to wow your customers with your Christmas marketing. If you need more inspiration to create an effective content marketing strategy for the holidays or fresh tips for your content marketing strategy, enjoy the most creative and practical examples of Christmas marketing campaign ideas. Let’s figure out how marketing campaigns become iconic and why some of them remain in the memory of millions of users. Unique Christmas videos are reviewed annually, and fans quote advertising...

47% of marketers use whitepapers in brand promotion. Companies create whitepapers as part of their content strategies. This format allows them to demonstrate subject matter expertise, build user trust, generate leads, and expand their reach. Whitepapers are used at different sales funnel stages, but more often before a deal is made. The document helps a wide audience understand the topic and ensures the source is authoritative, leads users familiar with the brand to solve their problems through the product, and...

Black Friday is now the most important event of the year in e-commerce. This day of massive promotions allows consumers to start their Christmas shopping. As an e-merchant, it is essential to prepare your online store well to succeed on Black Friday. If your website or e-commerce site is ready, it's time to consider your marketing Black Friday strategy. Because to boost your sales, consumers must be aware that you are participating in this commercial event. To avoid missing the...

Digital competitor analysis is an important step in any marketing reflection for business creation or development. It allows you to identify your strengths and weaknesses and anticipate the threats that weigh on your market. It also will enable you to understand globally what differentiates competitors from you – from the customer's point of view.  Armed with this information, you can choose appropriate strategies. This information is crucial for optimizing the business strategy, developing a marketing plan, or building an effective...

In recent years, the Halloween party has made a place for itself in the marketing strategy of brands. This event is a springboard allowing e-merchants, brands and retailers to promote their offers or products through ever more original promotional campaigns. Halloween is the perfect time to get out of your habit and explore fun new ways to communicate effectively with your customers. To do this, start simmering on the subject early and plan your strategies. Thus, you will take full...

Data enrichment tools are irreplaceable. With them, detecting fraudulent ‘customers’, spotting & approaching potential clients, or segmenting leads for an almost supernatural level of personalization is at your fingertips. Naturally, there is no shortage of them on the market. Google can present you with a complete list of them in less than a second. Yet, here is where the real work commences. So many options to choose from, and so many features to dissect. Plus, in the modern age of...

In the world of sales, upselling techniques hold significant potential for increasing revenue. It may seem like a straightforward approach, merely presenting customers with a higher-end or pricier version of a product. However, adopting such a simplistic view often leads to customer dissatisfaction and a negative perception of your company as a whole. To ensure successful upselling, careful consideration of your strategies is crucial.  When is the ideal time to introduce an upsell? Should you present a curated list of...

You can easily get more subscribers on YouTube if you only think that everyday people around the world collectively spend 1 billion hours on the platform. For sure, there should be a place for your content! No one in 2023 should ignore video marketing, but to learn how to get subscribers on YouTube. With such popularity of a video medium, anyone can grow their channel and use it for many other goals like promoting your own brand, promoting your business,...