New Year's Eve is an excellent time to promote your brand. Not a single New Year has been complete without contests, tests, quizzes, and other entertainment from different companies. The holiday helps to attract customers, stimulates sales, and promotes products through online and offline channels. We will talk in detail about New Year’s emails. One letter is good, but a series of emails is even better. After all, a chain will work if one letter does not work. That is...
A LinkedIn business page is not another social media account, it is a bridge between you and more than 750 million potential employees, clients, and partners. Of course, it requires a certain amount of work to make your self-presentation truly mesmerizing. But if you do it the right way, the reward will be worth the effort. Table of Contents LinkedIn Business Pages: Unheralded Tool to Invigorate Performance LinkedIn Company Page Creation: a Step-by-Step Instruction Evident & Not-So-Obvious Ways to Benefit...
Convincing people to buy your product is like performing a magical art. It's a complex journey that encompasses various elements, starting from optimizing your site’s design and finishing with revising your choice of words. Yet, it is not the reason to get low-spirited. Here are 15 valuable tips on how to encourage customers to buy from you. Even if your business is small and you are inexperienced in marketing, you will find many feasible solutions. Table of Contents How to...
Understanding your audience is key to making a profit, building your brand, and establishing relationships with your loyal customers. Important information about your audience you need to consider is the demographic data. You might wonder why you need it and why you should include demographic survey questions when picking data. But when you know your customer’s age, you understand the marketing channels, triggers, insights, and many other subtleties. For example, only 11% of people who are 50 years old or...
Customer reviews are a valuable source of information necessary for the effective operation of an analytics system and business as a whole. They not only reflect the general opinion of your audience but also provide the data needed to make the right management decisions and formulate a development strategy. By knowing how to ask customers for reviews properly, you will be able to create a continuous flow of information for analysis. In turn, it will allow you to analyze the...
How to ask for a testimonial via email? No single person shopping online would want to buy a "cat in a sack". Therefore, people check the social evidence to see if they can trust the store (Facebook and Instagram are the most popular platforms for feedback). Customer feedback is the most powerful tool that engages new people and turns them into loyal customers. Much has been said about the importance of requesting testimonials from clients. It is a direct indication...
When running a business, you have to increase the number of your customers and boost sales all the time. It includes all types of promotions: advertising, offers, discounts, free shipping, etc. Each of them engages people and allows you to grow your business while giving people what they want. In addition to the options mentioned earlier, you have to think about how to upsell a product to your customer. Here you can create a unique strategy for a product upsell...
Collecting customer feedback makes no sense without its subsequent analysis. It is at this point that you can delve deeper into the first-hand insights you receive and intelligently interpret them to make data-driven decisions. In this informative article, we will explain why and how to analyze customer reviews. Moreover, we will provide you with ideas, techniques, and helpful automated tools for customer feedback analysis. So, keep reading to get the most from customer reviews for your business. Table of Contents...
Imagine you run a business and have done almost everything to succeed. It seems like you have all set up, automated some processes, and your business works properly. Do you think it is enough to have a successful business? Not yet, of course. You see, if you run a company that provides its services to customers, be it a cafe or a shop, you face some kind of customer feedback. And you must be aware of the most proper ways...