Use Cases & Tools
Originally, we wanted to showcase awesome Claspo pop-up templates and encourage you to utilize them right away. However, we soon recognized that some companies just play on environmental and social themes, intentionally or inadvertently, leading to customer deception and harm to brand reputation. As a result, we decided to go deeper. So, this article will safeguard you from unethical pitfalls, offer insights for crafting genuinely impactful campaigns and promotions, and demonstrate the Claspo widgets' flexibility to your unique ideas and...
Mother's Day promotions are among the most successful marketing campaigns in e-commerce. According to Statista, sales related to this holiday in the United States have grown by $15 billion, or 72.8%, over the past ten years. Moreover, this amount is 2-2.5 times higher than the average retail revenue on a weekend. Therefore, Mother's Day is a great opportunity not only to congratulate your loved ones but also to launch a new marketing campaign. We have prepared some simple but effective...
With all the design and customization options for the widgets available nowadays, it’s easy to get overwhelmed by the possibilities. While there are many tools to A/B test any aspect of your widget to prove what performs best, it’s important to test the right variables first to avoid endless rounds of trivial tests. Because what rockets conversions for one site might fail on another, you want to determine what design and delivery decisions work best with your customer. I'm Linda...
Easter is a time of cherished traditions, prominently featuring the joy of giving gifts to loved ones. In 2024, spending for the Easter holiday is expected to reach $22.4 billion, with a third of shoppers turning to online stores. So, if you have special offers, don't tuck them away like hidden Easter eggs. Instead, showcase them front and center on your website, enticing shoppers to choose your store for their gift-hunting adventure. How do you make your offers stand out?...
Most online stores choose one of the two mega-popular content management systems - Shopify or Magento. Both were developed with e-commerce in mind. Both offer extensive customization options. And both are compatible with hundreds of add-ons that cover all business needs. So which is the best option for you? Today, let's compare Shopify and Magento in the context of creating a new online store to help you choose the best content management system to launch your own business. Shopify vs....
If you're not using AI in e-commerce yet, you're already behind the trends. According to Contentscale, 80% of US retailers are currently using AI, and this share may increase to 95% in 2025. Let us tell you more about how AI increases business efficiency and which top companies have achieved the greatest success in this area. Why You Should Use AI in E-Commerce Modern artificial intelligence simulates processes similar to those in the human brain. Unlike computer programs of the...
Spring is a time of renewal and vibrancy, which is also reflected in the marketing campaigns of many businesses. Let’s explore how other companies welcome spring and what you can learn from them. We will also look at a few ways you can incorporate Claspo’s top-tier widgets into your spring marketing campaign to ensure its success. 6 Memorable Spring Campaigns The best way to learn something is to look at what succeeds for others, analyze it, and implement various elements...
Migrating from Magento to Shopify is a perfect solution if you want an easier-to-manage online store. The first CMS is more suitable for medium and large businesses - it provides almost unlimited possibilities for customization and scaling. Shopify is quite attractive for its usability - you can run your business independently, connecting the necessary plugins from the built-in store to your site. However, migrating a running store to another platform can be a challenge. In this article, we will guide...
International Women's Day (IWD) is fast approaching, and it’s a great opportunity for shoppers to purchase gifts for their friends, loved ones, or themselves. It’s also a brilliant opportunity for marketers and business owners to encourage shoppers to buy specifically from them while earning loyalty during this celebration. But to capitalize on this celebration, you must prepare a great marketing campaign in advance. But what if you have no ideas for a great campaign? You can inspire yourself with something...